Well Everyone, it was bound to happen. Borders didn’t want to be left out in the cold.  The Alex ereader looks LOTS like the Barnes and Noble Nook except for the 3.5 inch display on the bottom of the device is obviously taller.  The Alex is going to allow for full web browsing, video playback and music.

It looks like the Alex ereader will be available on February 22, 2010 and will cost $359.   The Alex looks promising, though they’re going to have to offer some incentives to get that price to match the other ereaders available at $259.

The Alex, with it’s larger 3.5″ LCD display will offer full web browsing capabilities and it runs Android, yay.

Check out the AWESOME Alex website here:

http://www.springdesign.com

It looks like 2010 is most certainly the year of the ereader.